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League was not the name that we had first thought for the magazine. Our first suggestion for the name, in the year 2005, of a magazine for Ahmedabad was ‘AHEM!’ - reflecting both the geographical identity of the magazine and also the role of the ‘masthead’ of a publication in attracting attention from and seeking time of readers, prior to saying something significant.
Just as the world seems to be becoming ever more mediocre with every passing year, the population of the so-called ‘creative persons’ seems to be exploding! Yes, almost every person is either dubbed creative or claims him or herself to be creative.