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An Elementary Primer for Your Crisis Communication Efforts

The article was first published on LinkedIn here. If you accept on the day prior to embarking on your entrepreneurial journey that you will be facing  a range of crisis along the journey, tiding over which would lead you to success, you would be creating a healthy foundation for an effective response to any future crisis. The acceptance happens at the subconscious level. But it still is a communication –...

How Good are You at Communicating Change?

The article was first published here. In another reflection of changing times in India, a lawmaker of the current Indian government has put emphasis on something that is generally discussed at progressive corporate organisations – change communication. Speaking at the valedictory function of Mid Career Training Programme for Senior Indian Information Service officers (IIS) at Indian School of Business...

Dummies Guide to Internal Communications

At the absolute basic level, the solitary purpose of ‘internal communication’ is to make sure that everyone in the team remains ‘on the same’ page at all times. From the organizational perspective, it helps unity of purpose and action – leading to a unified goal of success for everyone. The employees, on the other hand, consider themselves a worthy part of the narrative when they hear company news...

So Long, Sabeen Mahmud

‘Friend’ is a rather strong word, but I believe Sabeen Mahmud and I considered each other almost that – despite not being in touch lately. We had first got talking in 2006 due to our common links then with The Indus Entrepreneurs (TiE). A few years into my own business, I was just about testing TiE organization waters via ‘a mere’ ordinary membership of TiE Ahmedabad (India) Chapter, while she was...

Thinking Aloud: To Found or to Not, a New News Product

As I grapple with the initial, broad mapping of content and technology architectures of a news journalism product that I plan to launch in India, I must admit that I am unusually distracted by the state of brand equity – and the consequent future – of the product category itself. In the global context, the most recent push for the sobering deliberation came through the fall from grace of the much admired...

Entrepreneurship Shorts Series: The First Four Letters

[The article was first published on LinkedIn here] There’s always some distance to travel before you take the first step. It holds especially true for first-time entrepreneurs. So, it’s good practice to get A, B, C and D correct before hitting E, the first letter for every business adventure enthusiast: ‘A’ asks “A Plunge or A touch?” √ When aided by wings of a dream, life always seems much...

Who Can Give You Advice?

[The article was first published on LinkedIn here] Hassled journeymen and harried first-time entrepreneurs have one thing in common: They are ripe for accepting direction, or assurance, from any seemingly informed soul who is eager to stop and listen to them. And as their luck would have it, most people do want to play guide! Overstatements aside, many first-time entrepreneurs, in their natural enthusiasm,...