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Toilet: Ek Development Communication Katha

Official Poster: Toilet: Ek Prem Katha Akshay Kumar is fast emerging as a very unlikely bearer of varied and content-driven Hindi cinema. Derided by the reigning Hindi cinema establishment and its audience bank as ‘Bharat Kumar 2.0’ for his off-screen nationalistic messages and works, the prolific actor’s latest film – despite its shortcomings – could end up as a case study on development...

An Elementary Primer for Your Crisis Communication Efforts

The article was first published on LinkedIn here. If you accept on the day prior to embarking on your entrepreneurial journey that you will be facing  a range of crisis along the journey, tiding over which would lead you to success, you would be creating a healthy foundation for an effective response to any future crisis. The acceptance happens at the subconscious level. But it still is a communication –...

How Good are You at Communicating Change?

The article was first published here. In another reflection of changing times in India, a lawmaker of the current Indian government has put emphasis on something that is generally discussed at progressive corporate organisations – change communication. Speaking at the valedictory function of Mid Career Training Programme for Senior Indian Information Service officers (IIS) at Indian School of Business...

Public Health Communication has to be ‘Mainstream’

Advertisement of an Ayurvedic Weight Gaining Product A cursory study of health communication would reveal that when it comes to catching eyeballs, the catchy promotions of, for example, private label herbal supplements beat hollow the rather ritualistic promotions of healthcare initiatives by our government. While the difference in the target audience indeed contributes to the difference, the key, I’m...

Dummies Guide to Internal Communications

At the absolute basic level, the solitary purpose of ‘internal communication’ is to make sure that everyone in the team remains ‘on the same’ page at all times. From the organizational perspective, it helps unity of purpose and action – leading to a unified goal of success for everyone. The employees, on the other hand, consider themselves a worthy part of the narrative when they hear company news...

Is communicating success the first step of success on social media?

Ever wondered how – if not why – some individuals on social media boast of a followers/friends pool that even most celebrities would give their right hand for? If you have, the answer to it can provide much solace to your despairing soul. 🙂 Yes, ‘being successful’ on your favourite platforms is well within your reach too. The recent political brouhaha surrounding an overwhelming number...

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