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Toilet: Ek Development Communication Katha

Akshay Kumar is fast emerging as a very unlikely bearer of varied and content-driven Hindi cinema. His latest film - despite its shortcomings - could end up as a case study on development communication, or Communication for Development (C4D), in the Indian context. 

An Elementary Primer for Your Crisis Communication Efforts

If you accept on the day prior to embarking on your entrepreneurial journey that you will be facing a range of crisis along the journey, tiding over which would lead you to success, you would be creating a healthy foundation for an effective response to any future crisis.

How Good are You at Communicating Change?

The principal facilitator of good change communication is the ability of the team behind it to understand how people (employees, partners, clients, consumers) perceive and respond to change. Our collective experiences over the years tell us that most people are reluctant for change because they see change as a force that disrupts their cosy corner of the world.

Public Health Communication has to be ‘Mainstream’

A cursory study of health communication would tell one that the catchy promotions of private chic gymnasiums beat hollow the rather ritualistic promotions of healthcare initiatives by our government. While the difference in the target audience - and market - indeed contributes to the difference, the key, I'm afraid, remains the passion behind and incentive for the campaigns.

Teaser Campaign – EveryCare / Human Care Central

Teaser Campaign – Human Care Central

Recruitment Ad for Internship at Human Care Central