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Akshay Kumar is fast emerging as a very unlikely bearer of varied and content-driven Hindi cinema. His latest film - despite its shortcomings - could end up as a case study on development communication, or Communication for Development (C4D), in the Indian context.
If you accept on the day prior to embarking on your entrepreneurial journey that you will be facing a range of crisis along the journey, tiding over which would lead you to success, you would be creating a healthy foundation for an effective response to any future crisis.
The principal facilitator of good change communication is the ability of the team behind it to understand how people (employees, partners, clients, consumers) perceive and respond to change. Our collective experiences over the years tell us that most people are reluctant for change because they see change as a force that disrupts their cosy corner of the world.
A cursory study of health communication would tell one that the catchy promotions of private chic gymnasiums beat hollow the rather ritualistic promotions of healthcare initiatives by our government. While the difference in the target audience - and market - indeed contributes to the difference, the key, I'm afraid, remains the passion behind and incentive for the campaigns.
Internal communications ought to facilitate decision making at the top via quality ‘floor feedback’ and encourage employee participation and output via clear and compassionate responsibility delegation – leading to overall benefit of the organization, the management and the employees.