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We understand how an unwell, unfit or under-blessed person can find daily living a taxing exercise. And they form the 'immediate and emergency recipients' of our proposed universe of solutions. But that is an obvious response, isn't it? The real idea of care is to reach up to a person who might not look to be needing acute care.
No, we couldn't have waited to 'validate the idea' from the perspective of finding out the profitability prospects of the idea. No, we can't be worried about that enough to abandon the pursuit in the event of unfavourable business advice.
Even as we continue with, what often feels like an almost insurmountable mountain, there are always voices of encouragement that work as a massive shot in the arm. Every founder of a startup will tell you that every minute shot of that nature is worth its weight in gold.