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The idea was to bring into the element of individuality to a task that is essentially about teamwork. Also required were the essential demands of the campaign being non-preachy and even a bit ‘happening’ (as the hip youngsters around metro campuses would put it). The colour combination was deliberately aimed at giving the poster a ‘grunge’ look. Seeing alongside the fact that the lead actor is sporting ear-rings, the campaign seems to achieve the target of appealing to the youth.