We understand how an unwell, unfit or under-blessed person can find daily living a taxing exercise. And they form the 'immediate and emergency recipients' of our proposed universe of solutions. But that is an obvious response, isn't it? The real idea of care is to reach up to a person who might not look to be needing acute care.
No, we couldn't have waited to 'validate the idea' from the perspective of finding out the profitability prospects of the idea. No, we can't be worried about that enough to abandon the pursuit in the event of unfavourable business advice.
Even as we continue with, what often feels like an almost insurmountable mountain, there are always voices of encouragement that work as a massive shot in the arm. Every founder of a startup will tell you that every minute shot of that nature is worth its weight in gold.
‘Friend’ is a rather strong word, but I believe Sabeen Mahmud and I considered each other almost that – despite not being in touch lately. We had first got talking in 2006 due to our common links then with The Indus Entrepreneurs (TiE).
As I grapple with the initial, broad mapping of content and technology architectures of a news journalism product that I plan to launch in India, I must admit that I am unusually distracted by the state of brand equity – and the consequent future – of the product category itself.
A 'mixture' (word explained in the film) of an earnest facade and a hidden someone ruling - and fooling - the film industry is quite a tantalising premise. Unfortunately, the narrative doesn't quite walk as well.